How do company brand themselves?

A few days ago, I received an email from Innisfree which called ‘A Delightful change for the Earth and for me’. The primary purpose of this email is to call for people’s awareness of environmental protection and reinforce the customers’ commitment to environmental protection to form a positive impression of Innisfree. The official website illustrates that Innisfree has been helping people swap paper tissues for eco-hankies with stylish limited-edition designs. Their slogan for this ‘playgreen’ campaign is “The moment you playgreen; you will feel the joy of living green” which means people can gain happiness from energy saving and emission reduction. Such as, using eco-friendly resources or replacing paper products with recyclable items

Besides, Innisfree has launched numbers of new limited-edition products with creative designs and environmental protection themes. People who have purchased their new series of the limited-edition collection will have the opportunity to get a free 2019’s eco-hankie.

The ‘playgreen’ event is an excellent way to brand themselves to the public, which results in a positive impression to customers and would let people feel proud of choosing Innisfree because Innisfree has done much hard work on protecting the environment and eco-friendly aspect.

Hence, Innisfree is not just sending new products’ advertising to consumers; they are trying to convey a corporate spirit committed to environmental protection, which will benefit customers and the environment as well.

Therefore, it will help to increase the degree of consumer’s dependence on product and brand loyalty so that people who receive their email again would not experience disgust or reduce the risk of regarding their email as a spam for the next time.

What do you think about Innisfree’s ‘playgreen’ event?