Digital marketing in ‘Innisfree’!

Membership card

The email that I received from Innisfree shows their membership level, membership points, and exclusive gifts.

I think the membership card is a very clever way for the company to maintain customer’s loyalty. Because, after consumers get benefits from Innisfree, they are more likely to keep buying and sharing their good purchase experiences to their friends.

Coles also use membership cards! Customers can use their membership points as money on exchanging gifts. However, Coles do much better than Innisfree on gift exchange aspect, because consumers are provided with plenty of categories on rewards. Such as fashion & accessories, home & garden, health & lifestyle, money off shop, etc.

empty bottle recycling campaign

The ‘empty bottle recycling campaign’ of Innisfree is a very good idea for helping improving sales and appealing to people with environmental protection, eco-friendly, and sustainable development for the company in the long run.

This is a very good example of the company taking the ethic and social responsibility. People would more likely to prefer Innisfree rather than other competitors with proud and would like to share with their friends on social media (such as, Instagram, facebook, youtube, etc), this to make a big contribution to the company’s ‘word-of-mouth’ networks and will attract more and more potential customers in the future!

Any questions or suggestions?

Right the comments below and I’d love to chat with you guys ^_^